Executive Director

Company: Lafayette Economic Development Authority
Location: Lafayette
Posted on: February 20, 2021

Job Description:

The role of the Executive Director is to direct and coordinate a comprehensive program of tourism development and promotion for Acadia Parish. The primary responsibility of the role is to grow tourism-related revenues in Acadia Parish through the effective use of strategic planning, leadership skills, community assets, industry knowledge and relationships, and evolving tourism practices.-- This position will represent Acadia Parish in the tourism industry, including developing and maintaining relationships within the travel region, Louisiana Office of Tourism, cooperative tourism partnerships, and others. The Executive Director will also be responsible for public speaking presentations, technical training and requests from local governments to provide informative guidance.-- --- Coordinating Acadia Parish Tourist Commission's online presence through regular event emails, ongoing maintenance of the website, blog content, monthly newsletters, annual report, search engine optimization, etc. --- Handle all aspects of the Acadia Parish tourism social media marketing --- Maintain a current working knowledge and inventory of Acadia Parish tourism assets, and consistently research potential new areas of asset development --- Develops integrated marketing, advertising, media and public relations strategies and tactics; identifies target demographic, monitors competition, and adjusts strategy accordingly --- Oversees the development, review and distribution of fulfillment pieces, advertising, media releases, etc. on tourism-related subjects including occupancy, attractions, activities, events, facilities, marketing, and public relations --- Develops and maintains partnerships with Louisiana Office of Tourism and other local organizations, local business community, surrounding communities, and regional marketing and economic development boards --- Represents Acadia Parish in cooperative local, regional, and statewide promotional efforts; develops and maintains a positive relationship with the business community and maintains public awareness of tourism issues and advertising opportunities --- Supervises and participates in trade shows, and familiarization tours for journalist, travel agents, and tour operators --- Write and applies for funding through grants, sponsorships, and cooperative marketing programs.-- --- Provide monthly reporting and analysis to Tourist Commissioners including social media and website statistics, media exposure, occupancy rates and events supported --- Provide marketing and promotion assistance to Acadia Parish tourism-focused events-- --- Supervise and direct daily activities of the Tourism office, including personnel --- Manage financial records of the organization, including payroll and government reporting --- Perform other duties as assigned by the Board Qualifications: -----Minimum of Associates Degree in Communications, Public Relations, Marketing or Advertising -----2+ years of experience in Public Relations, Marketing or Advertising -----Exceptional writing, editing, and proofreading skills -----Excellent personal skills; ability to maintain strong relationships with many different stakeholders -----Proficiency in Microsoft Office suite including Word, Excel, PowerPoint, and Outlook -----Experience using WordPress or similar website management tools and Active Campaign or other mass email communication platform -----Knowledge in graphic design programs (InDesign, Illustrator, Photoshop, and Adobe Illustrator) -----Excellent oral and written communication skills -----Ability to multi-task -----Adaptability in a fast-paced work environment -----Strong team-oriented work ethic -----High level of attention to detail and follow-through Subscribe to receive the latest news from LEDA. The Lafayette Economic Development Authority (LEDA) works with businesses as they make decisions to start, expand or relocate to Lafayette, Louisiana, and the surrounding communities. Through innovative collaborations with business, government and education, LEDA strives to grow the community's business base for future development and diversification. Read more

Keywords: Lafayette Economic Development Authority, Lafayette , Executive Director, Executive , Lafayette, Louisiana